We are GOROZHANYM,
experts in urban planning,
specifically, focusing on topics such as urban dialogue, community interaction, engagement, and research across the cities of Kazakhstan and Central Asia.
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WE CREATE FOR THE COMMUNITY, WITH THE COMMUNITY
Когда вам нужны исследования в городе?

  • When you want a clear roadmap for a large infrastructure project.
  • When you want to hear the voices of everyone involved in urban change and receive an in-depth study of how people use a particular territory.
  • Or when you need to understand what to rely on in tourism programs - where is “our genius loci,” “cult symbol,” “place of pilgrimage”?

The tools that work here are - qualitative methods of working with people: interviews - expert and in-depth, mental mapping, observational methods and environmental analysis.
“The first step in working with a territory is immersion in the context, understanding identity, aligning the image in your head with the image that its users see. Sociological and anthropological research is the key to a treasure box of stories, meanings, and ideas that float around a place”.

Daria Kovalenko, project manager at the international company ATLAS, ex Strelka KB.
Research
Для чего вам нужна городская модерация?

  • If you want a safe, constructive dialogue between communities, experts, and municipal services
  • If you need to gather expertise from very different fields to make a complex decision (building a hub city, a new airport, or a resort)

We offer a wide range of flexible communication formats: facilitated sessions, discussions and roundtables, focus groups, expert panels, public hearings, open talks, and foresight sessions.
As a communications specialist, I need stakeholder dialogue to be handled professionally. That’s why the moderation of the strategic session was entrusted to Gorozhanym.
I want to highlight the moderators’ strong facilitation skills, their ability to guide discussions and keep the momentum. They managed to create an open and trusting atmosphere.
Well-structured process helped us cover all key issues and arrive at constructive solutions”.

Assel Kuzhakhmetova, Communications Director, Sergek Group
Vision Zero, Перезагрузка, Sergek Group, qualitative Research, Expert Moderation, Co-creative Strategy Development, 2024
Moderation
When do you need placemaking?
  • If you want to be confident in your investments
  • If you need a fast pilot to test flexibility, clarity, usability, feasibility, donor potential -and uniqueness
  • If you want your projects to support long-term territorial development

You can rely on placemaking, tactical urbanism, and festival-based formats to co-design and - most importantly - co-implement transformations of urban spaces.
As an anthropologist, participatory tools feel like an extension of our core method - participant observation. They help not only study reality but gradually become part of it, and even transform it.
From this perspective, participation is more than a tool - it’s a bridge that connects different groups, helping them hear one another and co-create new solutions through genuine dialogue.”.

Zarina Adambusinova, Anthropologist, Head of MONO Urban School: Rethinking Urban Spaces: Central Asian Post-Mining Towns in Focus
Participation & Placemaking
Körpe - captures the state of community development in Almaty as of 2023.
Team
The team behind engagement and
co-creation projects
  • Alesya Nugaeva
    Researcher, Head of Gorozhanym
    Urbanist, urban researcher, expert in community work, participation,
    and city identity.
    PhD candidate; Professor of Practice, Urban Center AlmaU.
    Curator-methodologist of educational urban programs: Design Thinking Lab, Digital Urbanism, Urbanitarium, Almaty City Design School, FIELD SUMMER SCHOOL: Rethinking Urban Spaces.
    Curator of city festivals and installations: «Belka – Atakent», Art Energy, EXPO Nauryz (FUNK Agency).
  • Nadezhda Chervyakova
    Moderator, Curator at Gorozhanym
    Facilitator of the “WeAlmaty” British Council program (2017–2020).
    Program Director of the Living Cities Forum (2019).
    Co-author of the Almaty community book Körpe.
    Moderator of public consultations in co-design projects in Almaty
    and Pavlodar.

    Calls herself a “specialist in urban communications [not pipes].”
  • Kirill Vshivkov
    Researcher & Media Manager at Gorozhanym
    Expert in digital urban solutions; urbanist; researcher of women’s urban safety and
    pedestrian–micromobility interactions.
    Co-author of the water resource conservation project “TAMSHY.”, Social marketing & PR specialist.

    Graduate of Urban Center AlmaU’s “Digital Urbanism: Smart City Engineer & Digital Urban Planner”
    minor program
+7 707 700 8258
+7 777 236 4298
gorozhanym@gmail.com
Our Partners
A network of partners and experts who share our values and priorities
Media Partners
Исследование проведено в феврале-марте 2020 года методом «Face-to-face» и включает в себя анализ потребностей и запросов алматинцев, экспертное мнение служащих районных администраций, экспертов. Партнеры -”Общественный Совет г. Алматы”, “Фонд Сорос - Казахстан”
Документ содержит план подготовки к опросу или интервью
Документ содержит структуру встречи, порядок и логику действий модератора и участников, опорные вопросы и нюансы организации процесса
Документ охватывает все этапы вовлечения людей в создание/изменение общественного пространства с пригласительной кампании до анкеты обратной связи
Театр Соседей - проект партисипации, плейсмейкинга, укрепления локального сообщества. Основан на идее создания общественного пространства, сцены локального театра в нецентральном районе Алматы, мкр.Тастак, 2017-2019г.г. Партнеры “Urban Forum Kazakhstan”, “Фонд Сорос - Казахстан”.

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